Milano Design City - RoGUILTLESSPLASTIC 2020

GUILTLESSPLASTIC – Milano Design City – September 2020

RoGUILTLESSPLASTIC, the international project co-curated by Rossana Orlandi and daughter Nicoletta Orlandi Brugnoni, returns for its second edition with set design by Massimiliano Locatelli, from 28 September to 4 October 2020, postponed until Oct. 7th. The exhibition will be held at the “Leonardo da Vinci” National Science and Technology Museum, chosen by Rossana Orlandi for its iconic status in the design and communication world. They have chosen one of the Cloisters within the museum, recently restored to its former splendor thanks to the intervention of the Municipality of Milan and the Lombardy Region.

The exhibition program is centered around two exhibitions: WE ARE NATURE and RoPlastic Prize.

we-are-nature-18-Scart-progetto-gruppo-HERA-2

Scart progetto Artistico del Gruppo HERA

Marie Aigner, Nacho Carbonell, Patricia Urquiola, Antonio Ligabue(reproduction)

We Are Nature

Personally curated by Rossana Orlandi, is a profound dialogue between Design, Technology and Art told through the actors and activists responsible for safeguarding Nature with the goal of achieving an ethical and aesthetic coexistence between Man and Planet.

Rossana Orlandi engages with designers, artists, creators, and researchers reflecting on a path that goes beyond the concept of Sustainability. Instead, they propose a conversation between artistic works, labour, and projects whose aim is to instill and strengthen the concept of #Responsibility in the public consciousness, connecting actors with an indispensable role in safeguarding the collective future of the Planet and cultivating a positive coexistence between Man and Nature.

From this extraordinary collision, a reflection is born: Nature can perhaps do without Man, but the opposite cannot be said; our recent experience of forced isolation is ample proof of this. Indeed, we have the responsibility to protect Nature and in so doing, we protect ourselves.

The role of Art in articulating the beauty of Nature is to make man aware of what’s at stake, and of what he would lose in the absence of a personal, and consequently collective, #Responsibility. Design is a critical element of this awareness and it must be foremost an Ethical tool that nonetheless honors Aesthetic detail. Every action within the creative process must reflect this responsibility, from the beginning to the end of its life-cycle of production, use and disposal. It is Technology, propelled by constant research and experimentation, that is tasked with rendering these new paths into reality.

The exhibition captures the inherent paradox contained in experiencing profound emotion upon immediate reflection, which is the very goal of the Ethical/Aesthetic union. By illustrating what is #best about our planet, it calls to mind what would, without #responsibility, become indelibly #worse: the threat of species extinction makes the wonderful work of bees even more elegant; the horrors of desertification are made more vivid by examples of the human virtuosity of technological innovation and the hand of an artist; rising global tides are submerged in the surprising beauty of the Art that narrates the fragility of land; the profound legacy of pollution is transformed by the deft hand of conscious production.

Each piece reflects a code of positivity, renewed energy, enthusiasm to instill courage and strength to embark on new design paths that are productive, innovative, and life saving.

Even the language of the exhibition is simple and immediate. It is meant to be clearly understood but at the same time capable of inspiring enchantment and emotion, to involve as large and heterogeneous an audience as possible.

The result is a pop dialogue between virtuosi in art, design and technology. Artists include Nacho Carbonell, Chris Jordan, Benedetta Mori Ubaldini, Arik Levy, Tomas Libertiny, Scart progetto Artistico del Gruppo HERA, Value Retail Fidenza Village with the piece of Antonio Ligabue, for the design, Marie Aigner for pinta acoustic, ANOTHERVIEW, Diederik Schneemann, Alessandro Rametta|La Fucina di Efesto, Alessandro Boezio, Bonotto, Emeco, Gianmaria Della Ratta, Mathej Janskj per Gimac + Vibram, Yakusha & Faina, Precious Plastic, Tomek Rygalik, Smile Plastics, Patricia Urquiola, Weltevree; for the technology Aquafil, ESO, Eurosintex, Gimac + Indexlab, Induplast, Miniwiz, Netafim, Primalbee, Planet Farms, Repower, Sanpellegrino, Wasp.

Magic Garden by Giovanni Bonotto

RoPlastic Prize

Ro Plastic Prize is an exhibition of nearly 135 projects chosen as finalists in the international competition created by Rossana Orlandi who, for this second edition, set the challenge in five categories: Industrial Design (in partnership with ZARA HOME, Innovative Textiles (partner in assignment), Conscious Innovation Projects (in partnership with ESSELUNGA), Packaging Solutions (in partnership with Bicester Village) and the new category of Awareness on Communication (in partnership with INDUPLAST).

Applications doubled from the first year, with 1200 applications received from 65 countries and all 5 continents. The candidates demonstrated a near perfect equality between women and men, with an average age of 33 years. The locus of challengers issues from three of the design world’s iconic countries: Italy, the United States and the Netherlands.

The international jury, coordinated by Nicoletta Orlandi Brugnoni, will decide the winner of each category at a Digital Jury Meeting. Each of the five categories will have one winner who will be awarded 10,000 Euros (ten thousand) for their design, with the announcement to be made during the course of the Event.

Even the set design of RoGUILTLESSPLASTIC, curated by Massimiliano Locatelli, developed and executed by BELL Group, has been conceived with the canon of #responsibility in mind. The installation is composed purely of recycled and recyclable material, putting to creative use the typical moving and conservation boxes and materials that are all too often cast aside.

To know more visit guiltlessplastic.com

GUILTLESSPLASTIC – Milano Design City – September 2020

We Are Nature

RoPlastic Prize

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