Fidaty 25 Capsule Esselunga

Fìdaty 25 Capsule Rossana Orlandi

This year, the Fìdaty card celebrates its 25th birthday and has chosen an exceptional ambassador for the occasion: gallery owner Rossana Orlandi, heralded by the international press as one of the hundred most influential personalities in the Design world. From this collaboration the Capsule Rossana Orlandi was born, a selection of 25 design works that will make the Fìdaty Catalog even more exceptional.

Rossana Orlandi, founder of the eponymous galleries in Milan and Porto Cervo where artists and designers of international caliber are hosted and are considered one of the eight most important design sites in the world, selected 25 objects to commemorate 25 years of the Fìdaty card, all of which are produced by Italian companies.

The selection

The artists include Alessi with Andrea Branzi, Artemide for Vico Magistretti, Bosa with Patricia Urquiola, Campeggi together with Denis Santachiara, Danese with Enzo Mari, Davide Groppi, FontanaArte with Giò Ponti, the artisanal Sicilian female artist La Gioiosa, the designers from Life Tools, the artisanal quartet 3.0 Mandalaki composed of Enrico De Lotto, George Kolliopoulos, Giovanni Senin e Davide Giovannardi, the high craftsmanship of Nicola Fasano designed by Paola Navone, Kartell for Anna Castelli Ferrieri, Internoitaliano by Giulio Iacchetti, Magis in conjunction with Eero Aarno, Manu Crotti, Oluce with Joe Colombo, Opinion Ciatti for Bruno Rainaldi, the creative craftsmanship from Campania based Mario Scairato and Alessandro Stabile for Paestum Experience, Sambonet together with Giò Ponti, Scai collection, the creative team behind Martinelli Venezia, Seletti for Studio Job, the iconic craftsmanship of Walter Usai, glassworks by Venier signed by Fabiano Amadi, Zanotta together with the storied trio of Gatti-Paolini-Teodoro.

About Esselunga’s Fìdaty

Esselunga’s Fìdaty catalogue has been a mainstay of loyalty programs since its first edition in 1995, so much so that its characteristic strawberry-shaped points have become identifiers not only of the Esselunga brand but of the concept of loyalty marketing itself.

Originally presented as a simple flyer, today it is published twice a year in the autumn and spring, reaches over 5.5 million loyal customers and has a circulation of 1.5 million copies. Over its 25 year history, over 150 million awards have been redeemed.

The Fìdaty catalogue has made artist’s designs accessible and has brought iconic objects from major brands into Italian homes, often for the first time. In addition to offering prestigious brands with wide-scale public recognition, it has also helped to give a large platform and the opportunity for exposure to lesser-known Italian designers.

Fìdaty 25 Capsule Rossana Orlandi

The selection

About Esselunga’s Fìdaty

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