Vetralia

Active in the collectible design proposal, Vetralia is an atelier that acts as a meeting place between creatives, whose wish is to combine contemporary artistic forms with the multiple Venetian craftsmanship skills, expression of a culture of excellence that has its roots in the Renaissance workshop. Vetralia wants to demonstrate how artistic interpretation, full of cultural inclusive as well as different values, can become an object of design created through the incredible – often hidden – centuries-old skills of Venetian high manufacturing. Vetralia’s research consists in discovering, producing and promoting functional works of art capable of arousing a response in the end user both, in emotional and intellectual terms; pieces capable of expressing an innovative vision of the world, but made through processes originating from tradition. The result of this research is the creation of unique artefacts, capable of confirming the rewarding influence between the productive spirit of a place and an international creative vision; objects that are aimed at a clientele capable of appreciating a profound design notion, expressed through unattainable manual skills. The atelier, based in Venice, is an intuition of four friends who had all worked in the world of design for a long time: Nicola and Alessandro Zanin, Leo De Carlo and Giovanni Luca Ferreri.