The Enrico Marone Cinzano brand stands for better performing, trough products, which are efficient and effective and reflect the new expression of luxury: a unique, quality and design driven conscious lifestyle. Objective To research and develop products through the guidance of strategic mantras. Aesthetic Enrico Marone Cinzano work is based on nature and its inherent balance which leads to beauty. His firm belief is that for a product to be effective it also has to look right, both inside and outside. In a commodity-based world of globalized parametres and standardized technologies, quality and design become of paramount importance in conferring a dna to differenciate a product. Crafted Crafts in this context refer not only to the possibility of a product being the result of hands-on labour based on age-old techniques, but also in the implementation of technology as a new form of it: this marriage leads to a better performing, more relevant product. Conscious When considering consciousness his reference is to the traditional view, as in the result of sustainable and respectful of the environment, but really further developed as being entirely thought through. Enrico Marone Cinzano looks at the need of the client, the utilitarian and performace aspects of the item in question and the life-cycle of all materials.