Middle class worker – Untitled 3

During Beijing Design Week 2013, Sander Wassink set up a temporary flagship store in the Chinese capital’s Dashilar district. The fictive flagship store saw him transform the space into a pop-up shoe shop. On this occasion, he used cheap, counterfeit footwear as his choice material, employing designers to cut and re-edit them into new pieces, assembled by local Dashilar shoemakers. Uncracking a new local pride and identity, Wassink’s initiative resulted in an interactive project which led to a refreshed collaboration between the product, the maker and the industry.

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