Phone is a rug from “Seletti wears TOILETPAPER” collection, an unusual and exceptional collection of rugs, born out of the collaboration between Maurizio Cattelan and Pierpaolo Ferrari’s magazine and the Italian design company Seletti.
Cattelan and Ferrari selected twelve images from the Toiletpaper archive including Eyes, Toad, Parrot, BMW, Fingers, Insects, Sausages, Teeth, Phones, Roses, Two of Spades, and Legs. The bold designs are printed onto the fabric using inkjet machinery that is specially designed for larger formats. The final step is a special heat treatment that ensures the print’s resistance and vividness of colours are retained. The style of the collection, a sort of label given by the unique humor and unlimited desire to experiment.
“The Toiletpaper collection is a never-ending challenge, a constant push to look for new ways to interpret the genius images by Maurizio and Pierpaolo,” explains Stefano Seletti, the brand’s Art Director, “The idea to create a series of rugs was crazy and unconventional.”
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Maurizio Cattelan is a celebrated artist who is renowned for facetious sculptures and installations that poke fun at popular culture, history, and religion in a manner that is at once irreverent and bitingly critical. The genesis of the Seletti Wears Toiletpaper suite came from Toiletpaper, the glossy publication founded in 2010 by Cattelan in collaboration with photographer Pierpaolo Ferrari. The idea to bring the aesthetic of Toiletpaper to the rug collection came from Stefano Seletti, art director of the Italian design firm founded by his family in 1964.