The Enrico Marone Cinzano brand stands for better performing, trough products, which are efficient and effective and reflect the new expression of luxury: a unique, quality and design driven conscious lifestyle. Objective To research and develop products through the guidance of strategic mantras. Aesthetic Enrico Marone Cinzano work is based on nature and its inherent balance which leads to beauty. His firm belief is that for a product to be effective it also has to look right, both inside and outside. In a commodity-based world of globalized parametres and standardized technologies, quality and design become of paramount importance in conferring a dna to differenciate a product.